Liv Polani

The Sweat Set

Category
Merchandise development
Title slide: University Merchandise Innovation, The Sweat Set
Plate 01
Market research slide with the University of Delaware store
Plate 02
Pricing and style research
Plate 03
Market opportunity in women's apparel
Plate 04
Product selection: a grey sweatshirt and sweatpants set
Plate 05
Target user: University of Delaware women aged 18 to 24
Plate 06
User research survey and results chart
Plate 07
User responses
Plate 08
Design ideation and user feedback
Plate 09
Line sheet with construction details
Plate 10
Line sheet with style information and pricing
Plate 11
Bill of materials
Plate 12
Bill of materials, continued
Plate 13
Business plan: target audience, key features and appeal
Plate 14
Business plan: manufacturing
Plate 15
Business plan: promotion and advertising
Plate 16
Business plan: quality control
Plate 17
Business plan: pricing
Plate 18
Sources
Plate 19